Dogs on Tap launched in 2014 as a business that provided entertainment and information to the dog-owning, craft beer lover. Photosharing, beer recommendations, products reviews, training tips, Dogs on Tap, is the one-stop shop for all things craft beer and dogs.

As their business grew, Dogs on Tap found most of their success on social media, specifically Instagram. They had grown a following of 35k+ followers who loved seeing and sharing pictures of their dogs at dog-friendly breweries.

The business owner, Bethany, found that she was often asked if the business would ever do anything more like sell t-shirts and other items.

After continually hearing the requests from the following, Bethany decided that Dogs on Tap needed apparel designs, but before that, they needed a completely new logo and identity.

We knew that our client wanted apparel designs, but before we could do that we needed to tackle the logo and establish some type of brand identity.

The first meeting with Bethany took place at where else, a brewery, with her dog Carter. Carter was the dog face of the brand, so we knew he needed to be included in the logo.

In the end, we found a logomark that was the perfect balance of dogs and beer. We hid a snifter beer glass in the nose of the dog. We then paired the logomark with a simple, rounded, uniform weight typeface that reminds us of the shape of a beer can tab.

Once we had the logo, we established a brand color palette, and then we were able to create some really great icons and apparel designs.